10/05/2010
03:09 | 
Posted by
Work For
Google's DoubleClick for Publishers (DFP) API lets developers build applications that interact directly with Google's next-generation display advertising platform. publishers and third parties can manage inventory, create orders, pull reports, . Here are some possible applications you could build with the API:
ReportService
ReportService enables you to run the same reports seen in the DFP user interface, as well as create custom reports that can be run programmatically to analyze the performance of a network on multiple dimensions and attributes. google provide examples for running three typical reports (delivery, inventory, and sales) that many users of DFP Small Business (and former GAM customers) should be familiar with.
http://doubleclickpublishersapi.blogspot.com/2010/06/introducing-reportservice-and.html
- Create a self-service ad ordering page on your site where advertisers can come to create an order and upload creatives.
- Integrate your content management system with your inventory structure so updates in your content management system update your inventory.
- Connect your billing system with our reporting data to automate invoicing of your advertisers.
ReportService
ReportService enables you to run the same reports seen in the DFP user interface, as well as create custom reports that can be run programmatically to analyze the performance of a network on multiple dimensions and attributes. google provide examples for running three typical reports (delivery, inventory, and sales) that many users of DFP Small Business (and former GAM customers) should be familiar with.
The ForecastService
ReportService enables you to run the same reports seen in the DFP user interface, as well as create custom reports that can be run programmatically to analyze the performance of a network on multiple dimensions and attributes.
this enables you to gain an understanding about current availability as well as forecasted inventory. it's works in one of two ways. first You can check the availability of an exiting line item by running the method get forecast by ID. the result will be a description of the total forecasted units that the line item will take, along with its current progress.
the following use case:
- schedule a sponsorship LineItem to run for the following month you will also have guaranteed the customer that you will serve at least 100,000 impressions
- You getForecastById on that LineItem and discover that at the current unit bought. the customer will only receive 80,000 impression, as returned by forecast.forecast.unit.
- You then update the line item to a higher percentage and rerun get forecast by Id until you can successfully fulfill the guaranteed impression count
http://doubleclickpublishersapi.blogspot.com/2010/06/introducing-reportservice-and.html
Labels:
Subscribe to:
Posts (Atom)